"I'm about bringing the
show back to rock," says Mark "Marky" Chavez, lead singer and frontman
extraordinaire of Bakersfield band Adema. "I remember when I was really young, a
little teenager, I wanted to connect with the singer up there. I wanted some action and
movement. When I'm onstage, I'm everywhere. I want to get those kids that are way, way in
the back, because they remember that shit.
"Coming together in the same Central Valley breeding ground that spawned bands like
Korn and Videodrone, Adema is the most buzzed-about heavy rock sensation of the year.
After months of major label bidding warfare that reached massive proportions, Adema signed
with Arista Records and began not only a series of high-profile gigs, but recording one of
the most anticipated debut albums of 2001. |
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"We go on the Internet and people
are digging it (already,)" says Chavez, who watched demand for a digital version of
the band's song "Everyone" nearly shut down the servers of promotional website
Streetwise.com. "People either really love it or they don't, and that's when you know
you have a successful band, because if people just go, 'eh, it's okay,' you know they're
not even gonna buy the record."
Chavez's confidence may come from his proximity to one of the most vital music scenes of
the last decade. Growing up in Bakersfield - where he worked as a day care supervisor and
flirted with becoming a teacher - the then-teenaged vocalist was well acquainted with many
of the popular local acts, like Juice and SexArt, out of which came the musicians who
would form Adema, Mike Ransom being the first. DeRoo and Fluckey were in Juice, the band
that grew out of the ashes of SexArt, which included Davis and guitarist Ryan Shuck of
Orgy. But Chavez had another connection as well: his older half-brother was Jonathan
Davis, lead singer for Bakersfield's most successful export, Korn.
"His biggest influence on me, and absolutely the best thing he could have done for
me, was telling me when I wasn't good enough," confides Chavez about his brother.
"I'm the type - and this is something that's instilled in our family - that when I
want something, I go for it; there's no way you're gonna deny me or tell me I can't have
it. But as far as being there and being supportive and stuff, he was awesome.
"And just what is this music that sent two dozen record labels into a literal feeding
frenzy on the basis of demos alone? Nothing less than a powerful, hard-driving, yet richly
emotional fusion of heavy rock foundations, street sensibilities, and melodic modern rock
flourishes that create one of the most original sounds on the already saturated "nu
metal" scene. "When they called, I was just thinking, 'okay, I'll just do the
demo and check it out,'" recalls Kohls, who was still in Videodrone at the time.
"But they came to my house, they played me two songs, and they just blew me
away."
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The band had been rehearsing
and demoing material for a year before Kohls joined, but the demos they did with him
earned the attention of the record industry before Adema had set foot on a single stage.
After clinching the deal with Arista, the band members retreated to a cabin in northern
California for the intensive writing sessions that yielded the material for their debut
album. "That's where the honeymoon ended!" laughs Kohls.
"We had a few little scuffles, some cabin fever happening there," admits Chavez.
"We got real down and dirty and wrote this record, but it was perfect. The first
night, all our gear is hooked up, Mike strums his guitar, and boom, it just starts
hammering down snow. We wrote that song "Giving In," and that just set the tone
right there." |
"'Giving In' is a song about
personal addictions," continues the singer. "I was really screwed up with liquor
for a while, and I expressed a lot of bad feelings through alcohol. It gives you the
feeling that you don't have any connection with anyone, and the title means you're just
giving in to all those feelings, giving in to the bad side of life to numb yourself to
responsibility."
Other songs on the album, such as "Everyone" and "Freaking Out,"
reflect darker sides of human nature. "'Everyone' is about people who always want to
point the finger at other people, instead of looking at themselves. But the song itself is
sort of laughing at those kind of people. 'Freaking Out' is about growing up in a town
where you're either a football player or you're nothing. There's nothing wrong with
sports, but I wasn't respected for being a musician. It's also about paranoia, always
tripping out about what people are saying about you.
"Despite the heavy subject matter, Chavez says that "I'm into making people feel
good about living. A lot of these rockers out there are always going, 'boo-hoo, my
parents, boo-hoo, life's so bad,' But you know what? Life ain't that bad." A perfect
example is"The Way You Like It," which boasts an almost hip-hop braggadocio.
"That's my arrogant side. It's about doing things the way I wanted to do them, and
people telling me I was stupid for doing that, but I did it anyway and it worked for
me."
Adema got together in L.A. with producers Bill Appleberry (7th House) and Tobias Miller
(guitarist with the Wallflowers) to record their long-awaited, self-titled debut. "We
worked our asses off," says Chavez, "but we fully believe in this record."
Next this five-man powerhouse will take their act on the road and prove that no matter who
anyone is related to, it still comes down to the music and the musicians who play it.
"After the end of Videodrone, I was like, 'Am I ever gonna be able to fit in a real
band again?'" says Kohls. "But when I started playing with these guys, I
couldn't believe it. We were all one hundred percent confident with each other and felt
like we were in the band together for ten years the first day we played. I've joined the
band of my dreams."
Thanks to Adema Online |